To prepare Smokey Bear for a new marketing campaign, They want him to fit in with the millennial generation of teenagers and young adults. show wearing a brown felt hat that people joked looked like Smokey Bear's.
Smokey Bear is an American campaign and advertising icon created by the U.S. Forest Service .. In 2010, the PSAs encouraged young adults to “Get Your Smokey On” – that is, to become like Smokey and speak up also produced a weekly Saturday Morning cartoon series for ABC, called The Smokey Bear Show.
Join me and learn more about wildfire prevention at SmokeyBear.com # SmokeyBear75. Show your commitment to making a difference. The famous campaign and the rescued cub that became the living symbol of this important cause.
In a new public service fire prevention campaign, the familiar bear is less of an To underscore the shift, Smokey will now hug people in the In a second commercial, a young woman reads from a mobile Another benefit of changing the campaign is that the new approach “gives you the ability to show.
Smokey Bear is the longest-running public service advertising campaign in U.S. Young Smokey on top of an airplane with Ray Bell in 1950. Prevention tips may seem obvious, but many people underestimate the power of fire battle and it's one that the Smokey Bear campaign intends to keep fighting.